Reels reward fast hooks, native editing, and loops. This guide gives a practical workflow from ideation to analytics.
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Hook in frame one
Movement, text-on-screen, or a bold claim in the first second reduces skips. Avoid logos or slow fades before the promise.
Sound and captions
Use trending audio when it fits the niche; always caption for sound-off viewing.
Practical tips
- Film vertical first—cropped horizontal footage often underperforms.
- End with a soft CTA: follow for part two or comment a keyword.
FAQ
- How long should Reels be?
- Let the idea dictate length; retention graphs matter more than hitting a fixed second count.